SFMC: 4 RGE Studio Features to Slash Email Build Time
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Here's what you'll learn
Mark from Really Good Emails demonstrates how RGE Studio simplifies complex Salesforce Marketing Cloud email production using four features: merge tags (personalization strings) and special links (unsubscribe, web version, preference center) set once in workspace settings; custom attributes for link alias and conversion tracking so identical URLs report separately in Marketing Cloud; saved and synced rows for reusable content blocks like a Marketing Cloud open tracking pixel that can be reused and updated across emails; and display conditions using AMPscript if/else logic to show different content rows to different audience segments with a fallback for missing data.
This tutorial also shows how to send tracked test emails, view click activity reports in Marketing Cloud, preview dynamic personalization by subscriber, manage HTML sanitizer settings, and export or update an existing email in Salesforce Marketing Cloud.
This tutorial also shows how to send tracked test emails, view click activity reports in Marketing Cloud, preview dynamic personalization by subscriber, manage HTML sanitizer settings, and export or update an existing email in Salesforce Marketing Cloud.
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RGE Academy helps email professionals create beautiful, on-brand content that drives impact. Perfect for all devices, it seamlessly integrates with your favorite marketing platforms.
